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Holiday Pressure Cooker | Dollar Tree Campaign
Project type
Advertising Campaign · Creative Direction
Date
December 2025
Location
Richmond, VA
Description
This was my first time leading a full advertising campaign end-to-end, and it showed me how much I love building ideas from the ground up. I shaped the creative direction, defined the campaign concept, and guided our team toward a unified vision, discovering that my real strengths lie in ideation, storytelling, and visual execution.
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